Carlos Moreno – Chief Risk Officer & Brand Designer
From concept to production
Working with Ubica Below‘s (awarded with GOLDEN FIP for best marketing viral action) concept it was time to produce and make magic with a brand, a minisite and even a a sub brand for the promo.
Soul communication
When somebody believes something it’s good, but when a huge company like Vueling and it’s employees put their entry soul in that promo it was unstoppable.
The power of viral actions
With this action we really felt the power of sharing. But there are no secrets, good vibes get good vibes and this is exactly what happened in this promo.
