Understanding the target is essential in order to create products with extra value to their needs. We interviewed different doctors to understand their way of seeing doctor-industry relationships.

Ramon Julià – Chief Innovation Officer

Multi-device design

Responsiveness is the basis for immediate content.

Innovation channel

The world is changing and all its cultural branches transcend our customs.

Advanced back-ends

AIOD has a communication module that gives doctors a professional whatsapp with laboratories, a training engine and a docs manager.

UX

Organizing content with minimal usage impact is the foundation of a perfect UX.

Making it responsive multiplies the equation and requires a special analysis when it comes to hierarchizing, hiding or reorganizing content.

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